RETAIL
Lighting has the ability to influence close to 90% of the buying decisions that arise at your point of purchase.
Of all our senses, lighting has a direct influence on moods, with 80% of sensory information coming from our eyes.
From a retail perspective, lighting highlights architectural elements, product qualities and creates virtual spaces. This affects how we feel in a space, our opinion of a product, and ultimately, our decision to purchase or not.
Lighting is approached as a way to create an experience that can influence, conscious or subconscious, the consumers’ mood and behaviour in retail environments.
The function of lighting in a retail format can have an extremely rich impact on your customer experience.
Studies conducted have gone so far as to suggest that retail lighting design can influence a window shopper into becoming a loyal customer.